Honasa Consumer Limited IPO (Honasa Consumer Limited IPO) Detail

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Honasa Consumer Limited IPO (Honasa Consumer Limited IPO) Detail

By Dilip Suthar

Honasa Consumer Limited IPO is a book built issue. The issue comprises of fresh issue of Rs 365.00 crore and offer for sale of 4.12 crore shares.

Honasa Consumer Limited IPO opens for subscription on October 31, 2023 and closes on November 2, 2023. The allotment for the Honasa Consumer Limited IPO is expected to be finalized on Tuesday, November 7, 2023. Honasa Consumer Limited IPO will list on BSE, NSE with tentative listing date fixed as Friday, November 10, 2023.

Honasa Consumer Limited IPO price bands are yet to be announced.

Kotak Mahindra Capital Company LimitedCitigroup Global Markets India Private LimitedJm Financial Limited and J.P. Morgan India Private Limited are the book running lead managers of the Honasa Consumer Limited IPO, while Kfin Technologies Limited is the registrar for the issue.

Refer to Honasa Consumer Limited IPO RHP for detailed information.

Honasa Consumer Limited IPO Details

IPO DateOctober 31, 2023 to November 2, 2023
Listing Date[.]
Face Value₹10 per share
Price[.] to [.] per share
Lot Size
Total Issue Size
Fresh Issue[.] shares
(aggregating up to ₹365.00 Cr)
Offer for Sale41,248,162 shares of ₹10
(aggregating up to ₹[.] Cr)
Issue TypeBook Built Issue IPO
Listing AtBSE, NSE
Share holding pre issue310,479,227

Honasa Consumer Limited IPO Reservation

Investor CategoryShares Offered
QIB Shares OfferedNot less than 75% of the Net Issue
Retail Shares OfferedNot more than 10% of the Net Issue
NII (HNI) Shares OfferedNot more than 15% of the Net Issue

Honasa Consumer Limited IPO Timeline (Tentative Schedule)

Honasa Consumer Limited IPO opens on October 31, 2023, and closes on November 2, 2023.

IPO Open DateTuesday, October 31, 2023
IPO Close DateThursday, November 2, 2023
Basis of AllotmentTuesday, November 7, 2023
Initiation of RefundsWednesday, November 8, 2023
Credit of Shares to DematThursday, November 9, 2023
Listing DateFriday, November 10, 2023
Cut-off time for UPI mandate confirmation5 PM on November 2, 2023

Honasa Consumer Limited IPO Promoter Holding

The Promoters of the Company are Varun Alagh and Ghazal Alagh

Share Holding Pre Issue37.41%
Share Holding Post Issue


About Honasa Consumer Limited

Incorporated in 2016, Honasa Consumer Limited (HCL) provides beauty and personal care products through its digital platform.

Honasa Consumer was founded on the values of Honesty, Natural ingredients, and Safe care and currently serves over 500 cities in India. The company has grown several consumer brands internally including Mamaearth, The Derma Co., Aqualogica, Dr. Sheth's, and Ayuga. It has recently acquired shares in BBLUNT and the content platform Momspresso. With the support of Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners, HCL is positioned to become a $1 billion company.

As of June 30, 2023, the company's product portfolio includes baby care, face care, body care, hair care, color cosmetics, and fragrances.

The core strength of the company lies in

  1. Building Innovative products.
  2. The company has multiple distribution channels to cater to customers' needs online and offline.

Honasa Consumer Limited Financial Information (Restated)

Honasa Consumer Limited's revenue increased by 104.27% and profit after tax (PAT) dropped by -101.09% between the financial year ending with March 31, 2022 and March 31, 2021.

Period Ended31 Mar 202231 Mar 202131 Mar 2020
Assets1,035.01302.64181.01
Revenue964.35472.10114.17
Profit After Tax14.55-1,332.21-428.05
Net Worth705.62-1,765.14-437.17
Reserves and Surplus
Total Borrowing3.591,954.00592.76
Amount in ₹ Crore


Key Performance Indicator

KPIValues
RoNW-23.57%


Objects of the Issue (Honasa Consumer Limited IPO Objectives)

The company proposes to utilize the Net Proceeds towards funding the following objects:

1. Advertisement expenses towards enhancing the awareness and visibility of the company's brands;

2. Capital expenditure to be incurred by the Company for setting up new EBOs;

3. Investment in the company's Subsidiary, Bhabani Blunt Hairdressing Private Limited ("BBlunt") for setting up new salons; and

4. General corporate purposes and unidentified inorganic acquisition.


Honasa Consumer Limited IPO Prospectus

Honasa Consumer Limited Contact Details

Honasa Consumer Limited
Unit No. 404, 4th Floor, City Centre,
Plot No. 05, Sector - 12,
Dwarka – South West Delhi,-110 075
Phone: +91 124 4071960
Email: compliance@mamaearth.in
Websitehttp://www.honasa.in/

Honasa Consumer Limited IPO Registrar

Kfin Technologies Limited

Phone: 04067162222, 04079611000
Email: hcl.ipo@kfintech.com
Websitehttps://kosmic.kfintech.com/ipostatus/

Honasa Consumer Limited IPO FAQs

Honasa Consumer Limited IPO is a main-board IPO of [.] equity shares of the face value of ₹10 aggregating up to ₹[.] Crores. The issue is priced at [.] to [.] per share. The minimum order quantity is .

The IPO opens on October 31, 2023, and closes on November 2, 2023.

Kfin Technologies Limited is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.

Zerodha customers can apply online in Honasa Consumer Limited IPO using UPI as a payment gateway. Zerodha customers can apply in Honasa Consumer Limited IPO by login into Zerodha Console (back office) and submitting an IPO application form.

Steps to apply in Honasa Consumer Limited IPO through Zerodha

  1. Visit the Zerodha website and login to Console.
  2. Go to Portfolio and click the IPOs link.
  3. Go to the 'Honasa Consumer Limited IPO' row and click the 'Bid' button.
  4. Enter your UPI ID, Quantity, and Price.
  5. ‘Submit’ IPO application form.
  6. Visit the UPI App (net banking or BHIM) to approve the mandate.

Visit Zerodha IPO Application Process Review for more detail.


The Honasa Consumer Limited IPO opens on October 31, 2023 and closes on November 2, 2023.


Honasa Consumer Limited IPO lot size and the minimum order quantity is not available at this time. Please check again later.


You can apply in Honasa Consumer Limited IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services. Read more detail about apply IPO online through ZerodhaUpstox5PaisaNuvamaICICI BankHDFC Bank and SBI Bank.


The finalization of Basis of Allotment for Honasa Consumer Limited IPO will be done on Tuesday, November 7, 2023, and the allotted shares will be credited to your demat account by Thursday, November 9, 2023. Check the Honasa Consumer Limited IPO allotment status.


The Honasa Consumer Limited IPO listing date is not yet announced. The tentative date of Honasa Consumer Limited IPO listing is Friday, November 10, 2023.


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